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Targets calling its new pop-up stores bodegas, although theres not a Slim Jim in sight.Another Magazine honcho Jefferson Hack is sick to death of all those "soulless fashion parties." His, he avowed, would have a pulse. For the venue, he went off the grid, setting up camp in artist Dustin Yellin's cavernous Red Hook studio. "I figured people could bond over it," explained Hack at the party last night. "Like, 'Look at us! We made it to Brooklyn!' " He was right. Making it to Brooklyn in the kind of torrential downpour New York enjoyed yesterday will pretty much guarantee you're best friends for life.
For entertainment, Hack eschewed the celebrity DJ or "supersecret special guest performance" routes and went instead with the esoteric modern-dance stylings of the Stephen Petronio Company. And just in case the performance, along with a really delicious organic buffet, didn't get everybody into the party spirit, the genial host had also ordered up a mother load of special cakes, the kind they never serve at those aforementioned soulless bashes. "These are in honor of Mark Ronson. It's his birthday," Hack declared to a roomful of guests, which included the likes of Craig McDean, Leigh Lezark, Veruschka, and, of course, the birthday boy. "They're magical." The cakes were consumed and the "magic" promptly set in, with guests hitting the dance floor to engage in all sorts of inspired choreography including, yes, the Robot.
Purple magazine's Olivier Zahm arrived with a coterie of amis, including Parisian nightlife impresario André. Are French fêtes any different from a good ole U.S. of A. shindig? "Not really, they are both equally good," André replied diplomatically. Then he added, "Here it is loud music, so you can't really talk. But we're in America, so that is probably a good thing." So much for diplomacy.
The odor was one that Sean Avery was quite familiar with. "This smells like a locker room," said the star hockey player as he entered Alexander Wang's crowded and sweaty after-party last night in a dank Chinatown basement. Spying the homecoming-style decor, he added, "It kind of reminds me of prom, too." Of course, most high school gatherings don't have stunners like Missy Rayder, Erin Wasson, and Alice Dellal busting moves on the dance floor. (God help you, ladies, if yours did.) Nor do they have performances by chart-topping rappers like Foxy Brown. "I knew I would be feeling foxy tonight. So who better than Foxy Brown?" said Wang of his choice for entertainment. "I wanted something old school, something funky. I wanted the Foxy ill-na-na." We're not sure what an ill-na-na is, but judging by the enthusiastic response to Ms. Brown's performance, it was apparently delivered.
It was a sea of Agyness Deyn look-alikes (bleached-blond pixie cuts) and jolie laide men (vampirically pale skin, provocative eyewear) at the VMan/Ford Models party at that still-ticking old standby Indochine last night. But one particular guest stood out: 10-year-old Marika Nuss, the daughter of Hungarian artist Rita Ackermann. She was decked out in a graphic-print dress, an H&M sweater, and a pair of Converse sneakers. "I just really like this party," said the youngster, who added she appreciated how the magazine was styled and that one of her favorite places to shop is Sass & Bide. It was a little after 11:30 p.m., no doubt late for her. "My normal bedtime is 9:30, but tonight we're making an exception." It is fashion week, after all. "I bring her everywhere," said Ackermann, who danced around with Lola Schnabel. Also in the crowd were Cecilia Dean, Ellen von Unwerth, and Paz de la Huerta, who was just back from several months away shooting films by Jim Jarmusch and controversial director Gaspar Noé, in which she has her first lead. "I'm actually supposed to be in Haiti right now," de la Huerta said. "But there is a hurricane there, too."
New York's fashion and social sets toasted Iguatemi at Pastis last night. Never mind that some guests didn't know to whom or to what exactly they were raising their glass. Chuckled nightlife doyenne Amy Sacco, "I talked to people who thought these guys were into chocolate, into flip-flops—one person even told me this was a wedding reception." Wrong answers across the board. Iguatemi is a fancy-pants shopping mall in Saõ Paolo, and the motive behind its swanky dinner—which drew Isabeli Fontana, Adriana Lima, and Zani Gugelmann—was to apprise anyone heading south of the equator where they should do their shopping. "We wanted to make sure that everyone knew that for the best retail experience in Saõ Paolo, you come to us," said company CEO Carlos Jereissati Filho. Judging by the guy's party planning acumen—there were bottomless capirinas and live entertainment in the form of legendary bossa nova singer Bebel Gilberto—we're inclined to believe him.