Beverage – PepsiCo

PepsiCo, Inc., American food and Beverage Company that is one of the major in the world, with products offered in more than 200 countries. It got its name in 1965 when the Pepsi-Cola Company joined with Frito-Lay, Inc. The company’s head office is in New York. First, it was created and developed by Caleb Bradham in 1893 and introduced by Brad’s drink. In 1898, it was renamed Pepsi-Cola and then in 1961, shortened to Pepsi. Bradham required creating a spray drink that was attractive and would help in digestion and boosting energy. Now it’s become a familiar beverage among people and has official sports with various leagues.

Pepsi Ingredients 

Pepsi is made with high fructose corn syrup, caramel color, caffeine, citric acid, sugar, carbonated water, phosphoric acid, and natural flavors. A tin of Pepsi has 41 grams of carbohydrates, 0 grams of fat, 0 grams of protein, 30 mg of sodium, 38 mg of caffeine, and 150 calories. Caffeine-Free Pepsi has similar ingredients but with no caffeine. The added flavors will vary based on the Pepsi varieties.

Pepsi Variants 

  • Diet Pepsi
  • Twist Pepsi
  • Caffeine-Free Pepsi
  • Lime Pepsi
  • Wild Cherry Crystal Pepsi
  • Pepsi-Cola Made with Real Sugar
  • Pepsi Vanilla
  • Pepsi Zero Sugar
  • Pepsi Next

Depending on the people’s requirements; Pepsi is available in different variants. So, anyone can buy their favorite one and enjoy it.

Pepsi Marketing

From the 1930s to the late 1950s, “Pepsi-Cola Hits The Spot” was the most frequently used slogan in the days of old radio, traditional motion pictures, and afterward television. Its song was used in a lot of diverse forms with special lyrics. With the rise of radio, Pepsi uses the services of a young, up-and-coming actress named Polly Bergen to advertise products, often providing her singing skills to the classic “Hits The Spot” tune. Film actress Joan Crawford, after marrying Pepsi-Cola head Alfred N. Steele turned into a representative for Pepsi, shown in commercials, television specials, and broadcast beauty pageants in support of the company. In 2008, and later Pepsi was released in 2009 in Brazil, Bolivia, Honduras, El Salvador, Guatemala, Nicaragua, Colombia, Argentina, Panama, Chile, Puerto Rico, Costa Rica, Dominican Republic, the Philippines, and Australia. In the rest of the world, the fresh logo was released in 2010. The old logo is still used in some global markets and has been disposed of recently in Mexico and France.

Pepsi Growth In Popularity 

In the early 21st century, PepsiCo concentrated on increasing its business in other countries, particularly Russia, which was its second-leading market. In 2008 it bought a scheming interest in JSC Lebedyansky, Russia’s largest juice company, and three years later it finished its acquisition of Wimm-Bill-Dann Foods. Those funds helped to make PepsiCo the biggest food and Beverage Company in Russia. So, whatever may be the choice the taste and quality matter more for availing the customers attention and make them satisfied.

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